Website Design & Development | Brand Identity | Business Strategy | End-to-End Marketing

4 Arrows Cattle Company

Owners Mason and Karissa Babb of Southeastern Missouri are third-generation ranchers raising Black Angus and four children (hence the name Four Arrows).

After selling their beef in bulk and by the cut to local customers, they are now expanding the business to offer their family-ranch-raised beef to customers across the country.

InkRiot is developing Four Arrows’ ranch-to-table business from the ground up. This includes sourcing USDA butcher partners; developing their retail beef product line, pricing, shipping, and packaging; overall social media strategy; and providing on-going, holistic marketing direction and support.



To elevate the 4 Arrows brand to a national stage and appeal to their target audience of urban foodies focused on natural, clean ingredients, InkRiot designed a textual logo and neutral color palette.


Custom design built in Elementor, including custom forms for quarter, half, and whole beef online ordering. WooCommerce is integrated with Square for seamless online and offline sales.


To ensure 4 Arrows reaches their audience online at optimal times, the social media schedule and email cadence was developed using industry data, target audience insights, and competitor research.


To ensure brand consistency, from website to front door, InkRiot is developing the designs for product labels, shipping boxes, packaging insert sheets, and packing materials.

  • The site is AMAZING! Thank you for going the extra mile on this entire project. You have the ability to know what we want better than we do and everything, from the logo to the colors to the labels to the custom design for our website, has exceeded our expectations.

    Karissa Babb
    Karissa Babb 4 Arrows Cattle Company / Owner


We’re more than just a marketing company, we’re true partners invested in the success of your business. By getting to know you – what makes you happy, what drives you, what keeps you awake at night – we position your company for success. Let’s grow your business, together.

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